‘Hell on Wheels’ Is Coming: Squawking Rooster Truck to Ruffle Feathers in Cellular

For Rapid Launch:
December 6, 2022

Robin Goist 202-483-7382

Cellular, Ala. – Native diners simply may suppose twice about chowing down on fried rooster after they see—and listen to—“Hell on Wheels,” PETA’s new guerilla-marketing marketing campaign that includes a life-size rooster transport truck lined with photographs of actual chickens crammed into crates on their method to a slaughterhouse, full with precise recorded sounds of the birds’ cries and a subliminal message each 10 seconds suggesting that individuals go vegan. The truck will make stops at eating places Rooster District, SOCU Southern Kitchen and Oyster Bar, Cotton State BBQ, Mary’s Southern Cooking, and Chick-fil-A in addition to the Legacy Village at Spring Hill Purchasing Middle and Davidson and Murphy excessive faculties on Thursday and Friday as a part of the group’s nationwide tour.

“Behind each barbecued wing or bucket of fried rooster is a once-living, delicate particular person who was crammed onto a truck for a terrifying, depressing journey to their loss of life,” says PETA Government Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an attraction to anybody who eats rooster to do not forget that the meat business is merciless to birds and that the kindest meal is a vegan one.”

Birds killed for his or her flesh are bred to develop such unnaturally massive higher our bodies that their legs typically change into crippled below the burden. They’re trucked by means of all climate extremes, typically over tons of of miles and with none meals or water, to slaughterhouses, the place their throats are slit—typically whereas they’re nonetheless aware.

The “Hell on Wheels” tour beforehand staked out rooster eating places in Jacksonville and Tallahassee, Florida; Charleston, South Carolina; and Greensboro, Raleigh, Wilmington, and Winston-Salem, North Carolina. Upcoming stops on the tour embrace Baton Rouge, Lafayette, and New Orleans, Louisiana; and Houston and San Antonio, Texas.

PETA—whose motto reads, partly, that “animals will not be ours to eat”—opposes speciesism, a human-supremacist worldview. For extra info, please go to PETA.org or comply with the group on Twitter, Fb, or Instagram.

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