WildlifeDirect Rolls Out Group Sayari “Nature Optimistic Youngsters” Outreach Program




Program to Encourage Behavioral Change and Significant Financial Growth, Concentrating on 10,000 Youngsters in East Africa

Nairobi, Kenya, April 20, 2023 – WildlifeDirect, a non-profit group devoted to the conservation of Africa’s wildlife, is happy to announce the roll out of its new Nature Optimistic Youngsters Outreach Program which is an extension of the Nationwide Geographic’s Group Sayari academic leisure Program.

Group Sayari, a collaboration between the U.S. Division of State, the U.S. Company for Worldwide Growth (USAID), The Walt Disney Firm Africa and Wildlife Direct, noticed a 20-part tv collection being aired throughout Africa on Nationwide Geographic Wild and Disney Channel. With a aim to encourage significant, impactful behavioural change in younger viewers throughout the continent and create the following era of environmental conservation leaders, Group Sayari now strikes from the small display and faculties and communities in East Africa with the Nature Optimistic Outreach Youngsters Program.

Concentrating on 10,000 kids aged 7-12 years previous in 200 faculties in Kenya, Rwanda and Tanzania, this system goals to have a long-lasting impression on the conservation of species-rich landscapes and generate significant financial growth alternatives for communities.

The Nature Optimistic Youngsters Outreach Program is designed to teach and interact kids and communities in regards to the significance of defending and conserving the pure surroundings. By a collection of outreach screening occasions, workshops, and nature based mostly actions, the initiative goals to encourage a extra sustainable and accountable strategy to environmental stewardship.

“In March this yr, we introduced the Nature Optimistic Youngsters Outreach Problem, and we’re excited to see the extent of curiosity it has generated. The problem is a chance for younger individuals to be taught in regards to the significance of conservation and take motion in their very own communities,” mentioned Dr. Paula Kahumbu, CEO of WildlifeDirect.

Successful faculties will every obtain $500 to implement a conservation mission of their very own selection. Alongside the outreach program, every faculty can even obtain a DVD with Group Sayari episodes.

“We’ve designed the Outreach program to enrich  the Ministry of Schooling within the Nationwide Tree Rising and Restoration marketing campaign that was launched by HE President William Ruto in December final yr,” added Kahumbu. Within the first yr of partnership WildlifeDirect will work with the kids in Kenya to plant 25,000 bushes. We invite people, corporates and organizations which might be all for partnering with us on this noble initiative.

“The Nature Optimistic Youngsters Outreach Program is a vital a part of WildlifeDirect’s efforts to guard and preserve Africa’s wildlife,” mentioned Trish Sewe, Chief of Celebration of the mission. “By participating and educating kids, we can assist create a extra sustainable future for each individuals and wildlife.”This system will deal with a variety of points, together with sustainable conservation, renewable power, and wildlife conservation. Actions will embrace tree planting initiatives, workshops on conservation schooling, neighborhood clean-up occasions, recycling of plastics, glass and different waste, faculties utilizing gutters to gather and preserve water, and many others.

The Nature Optimistic Youngsters Outreach Program is initially launching in Kenya, Rwanda and Tanzania the place WildlifeDirect has established conservation hubs in partnership with 3 conservation organizations; Oceans Alive Basis-Kenya, African Folks and Wildlife-Tanzania and Prime Biodiversity Conservation-Rwanda, and there are plans to develop the attain of Group Sayari to different African nations.

“We’re excited to launch the Nature Optimistic Outreach Program in East Africa, and we look ahead to increasing it to different nations throughout Africa,” added Trish. “Collectively, we will work in direction of a extra sustainable future for Africa’s wildlife and the communities that depend on them.”

For extra details about WildlifeDirect and the Nature Optimistic Outreach Program, please go to https://wildlifedirect.org/.

Obtain press launch right here


For extra data, please contact:

For WildlifeDirect:

Trish Sewe


For The Walt Disney Firm Africa:

c/o Jenny Griesel Communications


For U.S. Division of State

The Bureau of Instructional and Cultural Affairs:




About The Walt Disney Firm EMEA:

The Walt Disney Firm, along with its subsidiaries and associates, is a number one diversified worldwide household leisure and media enterprise that features Disney Parks, Experiences and Merchandise; Disney Media & Leisure Distribution; Worldwide Content material and Operations and three content material teams—Studios, Basic Leisure and Sports activities–targeted on creating and producing content material for direct-to-consumer, theatrical and linear platforms. Disney is a Dow 30 firm and had annual revenues of $82.7 billion in its Fiscal Yr 2022.

The Walt Disney Firm has been in Europe, Center East and Africa (EMEA) for over 80 years and employs hundreds throughout the area. Between Disneyland Paris and its different iconic manufacturers, together with Disney, Pixar, Marvel, Star Wars, Nationwide Geographic, twentieth Century Studios and ESPN, The Walt Disney Firm EMEA entertains, informs and evokes thousands and thousands of shoppers in additional than 130 nations by way of the facility of unparalleled storytelling. Disney+, the corporate’s direct-to-consumer streaming service, is at the moment accessible in 60 markets throughout EMEA.


About WildlifeDirect:

WildlifeDirect is internationally acknowledged as a excessive impression Kenyan based mostly group that seeks to alter hearts, minds and legal guidelines in order that Africa’s wildlife endures eternally. The mission of WildlifeDirect is to attach individuals to their wildlife and nature and encourage them to treasure it and act to preserve it. The group produces Wildlife Warriors, a well-liked wildlife TV collection about our wildlife heroes and heroines, and the animals that they’re saving. We intention to rework and catalyse the wildlife movie making business in Africa. The collection is screened on nationwide TV in addition to in lecture rooms by way of the Wildlife Warriors Youngsters conservation schooling program.

About USAID:

The U.S. Company for Worldwide Growth (USAID) is the world’s premier worldwide growth company and a catalytic actor driving growth outcomes. By our cross-sectoral programming, USAID works to handle the world’s most pressing wants, together with biodiversity conservation, schooling, and financial growth. USAID works to assist raise lives, construct communities, and advance democracy. USAID’s work advances U.S. nationwide safety and financial prosperity; demonstrates American generosity; and promotes a path to recipient self-reliance and resilience. President John. F. Kennedy created USAID by govt order in 1961 to steer the U.S. authorities’s worldwide growth and humanitarian efforts.

About The U.S. Division of State

The U.S. Division of State leads America’s overseas coverage by way of diplomacy, advocacy, and help by advancing the pursuits of the American individuals, their security and financial prosperity.  By its 270 diplomatic missions world-wide, the Division of State is dedicated to supporting public outreach efforts round key overseas coverage issues that assist construct peaceable relations between the individuals of america and folks of different nations, in addition to advance U.S. overseas coverage and nationwide safety objectives.

The Bureau of Instructional and Cultural Affairs’ (ECA) mission is to extend mutual understanding between the individuals of america and the individuals of different nations by the use of academic and cultural alternate that help within the growth of peaceable relations.

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