For Rapid Launch:
November 29, 2022
Contact:
Robin Goist 202-483-7382
Jacksonville, Fla. – Native diners simply may assume twice about chowing down on fried rooster after they see—and listen to—“Hell on Wheels,” PETA’s new guerilla-marketing marketing campaign that includes a life-size rooster transport truck coated with photographs of actual chickens crammed into crates on their solution to a slaughterhouse, full with precise recorded sounds of the birds’ cries and a subliminal message each 10 seconds suggesting that folks go vegan. The truck will make stops at The Southern Grill and J Lemon Pepper Fish & Rooster and circle Love Grove Elementary College, Boles Center College, and The Covenant College of Jacksonville on Thursday and Friday as a part of the group’s nationwide tour.
“Behind each barbecued wing or bucket of fried rooster is a once-living, delicate particular person who was crammed onto a truck for a terrifying, depressing journey to their loss of life,” says PETA Govt Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an enchantment to anybody who eats rooster to do not forget that the meat trade is merciless to birds and that the kindest meal is a vegan one.”
Birds killed for his or her flesh are bred to develop such unnaturally massive higher our bodies that their legs usually turn into crippled underneath the load. They’re trucked by all climate extremes, typically over lots of of miles and with none meals or water, to slaughterhouses, the place their throats are slit—usually whereas they’re nonetheless acutely aware.
The “Hell on Wheels” tour beforehand staked out rooster eating places in Greensboro, Raleigh, Wilmington, and Winston-Salem, North Carolina. Upcoming stops on the tour embrace Tallahassee, Florida; Baton Rouge, Lafayette, and New Orleans, Louisiana; and Houston and San Antonio, Texas.
PETA—whose motto reads, partly, that “animals are usually not ours to eat”—opposes speciesism, a human-supremacist worldview. For extra info, please go to PETA.org or observe the group on Twitter, Fb, or Instagram.