For Rapid Launch:
November 23, 2022
Contact:
Robin Goist 202-483-7382
Savannah, Ga. – Native diners simply would possibly assume twice about chowing down on fried hen after they see—and listen to—“Hell on Wheels,” PETA’s new guerilla-marketing marketing campaign that includes a life-size hen transport truck coated with pictures of actual chickens crammed into crates on their solution to a slaughterhouse, full with precise recorded sounds of the birds’ cries and a subliminal message each 10 seconds suggesting that individuals go vegan. The truck will make stops at eating places 700 Drayton and The Pirates’ Home and circle common eateries round Ellis Sq. and River Road on Saturday and Sunday as a part of the group’s nationwide tour.
“Behind each barbecued wing or bucket of fried hen is a once-living, delicate particular person who was crammed onto a truck for a terrifying, depressing journey to their dying,” says PETA Govt Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an enchantment to anybody who eats hen to do not forget that the meat trade is merciless to birds and that the kindest meal is a vegan one.”
Birds killed for his or her flesh are bred to develop such unnaturally massive higher our bodies that their legs typically grow to be crippled beneath the load. They’re trucked via all climate extremes, generally over tons of of miles and with none meals or water, to slaughterhouses, the place their throats are slit—typically whereas they’re nonetheless acutely aware.
The “Hell on Wheels” tour beforehand staked out hen eating places in Greensboro, Raleigh, Wilmington, and Winston-Salem, North Carolina. Upcoming stops on the tour embrace Baton Rouge, Lafayette, and New Orleans, Louisiana; Houston and San Antonio, Texas; and Jacksonville and Tallahassee, Florida.
PETA—whose motto reads, partly, that “animals usually are not ours to eat”—opposes speciesism, a human-supremacist worldview. For extra info, please go to PETA.org or observe the group on Twitter, Fb, or Instagram.