For Instant Launch:
November 21, 2022
Contact:
Robin Goist 202-483-7382
Philadelphia – Black Friday customers are getting a particular message from actor Alicia Silverstone, who has teamed up with PETA in a radio spot exposing the hidden cruelty behind the wool trade and inspiring customers to cross wool objects off their purchasing lists this vacation season.
“Assume shearing sheep for wool is rather like a haircut? As if!” Silverstone proclaims within the spot. “Within the wool trade, employees have been videotaped punching, kicking, and stomping on sheep—and 90% of sheep are killed as soon as their wool manufacturing drops.”
PETA U.S. and different PETA entities have extensively documented cruelty to sheep in 117 wool trade operations worldwide, revealed in 14 separate exposés. Even on “sustainable” and “accountable” farms, employees have crushed, wounded, and slit the throats of acutely aware, struggling sheep. Not solely do vegan choices spare sheep such horrible struggling, they’re additionally higher for the atmosphere.
Silverstone urges listeners to “embrace materials which might be snug, progressive, and cruelty-free,” corresponding to these on PETA U.S.’ checklist of “Wool-Free Sweater Picks That Alicia Silverstone Would Love.”
The vegan actor beforehand appeared in sky-high anti-wool and pro-vegan messages for PETA, amongst quite a few different campaigns. She’s a part of an extended checklist of celebrities—together with Jenna Dewan, Taraji P. Henson, Olivia Munn, and P!nk—who’ve helped PETA promote variety, animal-free wardrobe decisions.
The spot will run on iHeartRadio stations WDAS-FM and WIOQ-HD2 from 6 a.m. to 7 p.m. by Cruelty-Free Friday (aka “Black Friday”) in addition to in Chicago; Syracuse, New York; and Minneapolis (house of the Mall of America).
PETA—whose motto reads, partially, that “animals usually are not ours to put on”—opposes speciesism, a human-supremacist worldview. For extra data, please go to PETA.org or observe the group on Twitter, Fb, or Instagram.