Why Black Ops’ David Vonderhaar does not need his new studio Bulletfarm to compete with Name of Obligation


Once you’ve made a number of the greatest video games on the planet, juggling budgets of tens of millions of {dollars} and promoting tens of millions of copies, what comes subsequent?

For David Vonderhaar it was almost a yr off in an RV along with his canine; however then he determined to do all of it once more – solely on his phrases this time round.

After stepping away from Treyarch, the place he served as multiplayer design director on the legendary Name of Obligation: World at Struggle earlier than transferring as much as studio design director on the next Black Ops franchise, Vonderhaar is now ramping up a brand new studio, BulletFarm, beneath the banner of NetEase Video games.

“I don’t wish to be an annualised, sequelised, battle pass-ed infinity recreation,” Vonderhaar says of BulletFarm’s (eventual) first launch.

“I feel it’s damaging to creatives and I don’t assume it’s super-healthy for avid gamers, both. I feel having variety in what we play is healthier for leisure typically. If there’re solely 5 franchises on the planet and that’s all you may watch, what are you lacking? What new concepts?

“I’ve been on file that I don’t wish to function that approach. I don’t wish to make a recreation that’s sequelised for 10 years. I’ve already finished that. I don’t want to try this once more. I did it with a bunch of different individuals who have been very exhausting working, however we’ve been there. It’s time to do the brand new model of that, no matter form it takes.”


Soliders storm a battlefield - littered with mud and palm trees - in the Pacific theatre in Call of Duty: World at War.
How related will Vonderhaar’s new recreation be to World at Struggle? By the sounds of it, not very. | Picture credit score: Activision

Whereas the finer particulars nonetheless have to be examined and hammered out, Vonderhaar comes from a shooter background and shooters are what BulletFarm goes to make – when you couldn’t already inform that from the studio being a literal farm, for bullets.

It’s a crowded panorama, and one which’s dominated by large properties, not least those Vonderhaar used to work on. However though BulletFarm is a brand new studio, it’s not an indie one. So the place many recreation builders with a powerful profile transition to creating video games with a smaller scope, BulletFarm was instantly tagged with the “AAA” label, tasked with delivering eye-catching experiences for NetEase.

“Why not? Do you wish to be a C studio?” Vonderhaar jokes after I ask concerning the choice to border BulletFarm that approach.

“It was pure. That is what we’re from, that is what we’ve labored on, so subconsciously I needed to place that label on us so we’d carry out that approach. However we do put these large statements in play and that provides us this fixed factor to go for.

“If we’ve mentioned that, now we have to make that true. We’re going to guarantee that our concepts are strong and prototyped. We’re not going to inform the world that we’re making ‘this’, then spend a yr on it and need to lie about it as a result of it didn’t work out.”

Reasonable expectations appear to be a core a part of BulletFarm’s mission assertion, each from the attitude of sustaining sustainable, high-quality growth (which is turning into a much bigger and greater consideration within the AAA house) and constructing a status and model.


A soldier in Call of Duty: Black Ops 2.
The heydays of Black Ops are over – can one thing else come alongside and reignite the halcyon previous? | Picture credit score: VG247/Activision

Vonderhaar is aiming for an preliminary headcount of 15-20 – not 150 – with BulletFarm leaning on NetEase’s wider ecosystem of exterior growth assets to idea and prototype its first recreation over the course of the subsequent yr.

That recreation has already been introduced as one thing of a departure from Vonderhaar’s earlier work. We all know it’s going to be a first-person expertise and a shooter set in an “authentic universe” (that’s a brand new IP), however earlier than its distinctive promoting factors have been correctly examined, it’s simpler to outline the specifics of what a BulletFarm recreation isn’t, than exactly what it is.

“I may let you know precisely why I feel it’s totally different now, however ask me once more in a yr when the prototype’s finished in order that after I provide the reply that’s not what I hope and dream however what it really is,” Vonderhaar explains.

“However to not dance round that query, most shooters – particularly army shooters – are about capturing as many bullets as you may into as many individuals as you may, as quick as you may, for so long as you may for the remainder of your life. That’s the core of that recreation; you may declare there’s a recreation mode, you may declare there’s a mission, however you’re in the end simply capturing and capturing and capturing.

“I feel what we wish to do is much more intimate than that, one thing that’s not essentially nearly capturing. It doesn’t need to be like that, we’re not competing with mil-sims, we don’t wish to make a mil-sim, we wish to make a recreation the place the capturing issues greater than it does in the present day. You may argue when when you’ve killed the four-hundredth man on-screen, do you even care anymore?

“In a approach it’s anti-those type of video games. Let’s be sincere; I labored on these sorts of video games for 18 years and I used to be fairly proud of that. I feel it’s time for us as a gaggle to evolve and take a look at one thing somewhat bit extra attention-grabbing and totally different from that exact recreation loop.”


The BulletFarm game studio logo set above rolling American fields
No Farm, no foul. | Picture credit score: BulletFarm/NetEase Video games

Each World at Struggle and Black Ops are well-remembered for his or her multiplayer (Kar98k and Nuketown 4eva), so it’s straightforward to neglect that there have been a ton of nice campaigns in there too. Highlights embrace the endlessly quotable authentic Black Ops (the numbers, Mason), then there was the insane ending to Black Ops 3 and the formidable, divergent decisions of Black Ops: Chilly Struggle.

We additionally know that BulletFarm’s recreation has been billed as “cooperative”, and with Vonderhaar’s multiplayer pedigree, you’d be forgiven for leaping to that which means a recreation that’s solely multiplayer-focused, however that doesn’t look to be the case.

“The reply that you just most likely received’t like is that now we have a really distinctive tackle do co-op: it’s neither of these two issues, it’s one thing in-between,” Vonderhaar says of whether or not BulletFarm’s first recreation can be multiplayer or narrative-led.

“That’s all you get on that, as a result of once more, I’ve to ensure this concept works.

“I’m not the type of man that wishes to exit to the world and promise the moon and never ship that moon. That’s not how we roll and never what we’re going to do. I don’t wish to overpromise and underdeliver. I wish to promise and overdeliver.”

“What I’ve seen over time in my expertise is that essentially the most innovation, the most recent considering, the best concepts and the most important push of know-how in video gaming isn’t from the mainline, core, large IP, it’s the smaller initiatives: how Blackout turns into Warzone, how CoD Zombies existed, these sorts of initiatives.

“They’re not inbuilt that grand factor, they’re constructed by a smaller group, a subset of individuals working passionately and everybody’s very shut. The philosophy that’s being mirrored is absolutely simply what Chris [Cowell, BulletFarm creative director] and I’ve about that mentality of while you’re working. That’s when wonderful issues can occur, I’ve seen it and witnessed it.”


A stylised BulletFarm logo set inside a farm shed
That is all we are able to see about Bulletfarm’s first recreation. Thus far. | Picture credit score: BulletFarm/NetEase Video games

So when World at Struggle’s greatest lasting legacy is its Zombies mode, which got here to be Treyarch’s return ace in its annualised Name of Obligation tennis match with Infinity Ward, there will need to have been a temptation to attempt to reboot that core idea exterior of the Activision inventive framework – in an identical strategy to how Turtle Rock Studios’ made Again 4 Blood as a non secular Left 4 Useless successor post-Valve.

However that appears to run counter to the inventive ethos that pulled Vonderhaar again into main BulletFarm within the first place, when almost twenty years of comparable initiatives had left him looking for a brand new problem.

“Particular when it comes to the sport, the sport mechanics, loop and options, I don’t assume so. However while you speak concerning the philosophy of the way you create Zombies and the way we’re creating what we’re making, there’s an 85% overlap,” Vonderhaar explains after I ask if there can be any hyperlinks between BulletFarm’s video games and CoD Zombies.

“After I speak about engaged on Zombies or Blackout, these are two modes particularly that Chris and I’ve labored on collectively or individually and the way you go about that, the way you go concerning the inventive and what you let exist and the rule framework, it’s rather more fluid and versatile. That mannequin of working quite a bit, the sport not particularly.

“I don’t assume you recapture that vibe by doing what you probably did 10 years in the past. You get that vibe as a result of it’s the primary time prefer it was for us then. Making an attempt to chase expectations of our previous is, I feel, a shedding proposition for us and for followers of us and our video games. We’re going to do one thing new, it’s not going to be precisely what you’ve seen, you may rely on the lineage and the custom and the historical past, however not the sport, we’re going to carry one thing new so that you can be excited and keen about and wish to take part in.”


A cowboy-coded character shoots at the undead with a shotgun in Call of Duty: Black Ops 3 Zombies mode.
There can be some zombies DNA in Vonderhaar’s first BulletFarm recreation. In some sense. | Picture credit score: Activision

Nevertheless, whereas BulletFarm is a brand-new studio that’s, hopefully, engaged on some brand-new concepts that take time to supply, we’d be capable to count on some extra concrete particulars sooner relatively than later.

“I’ve thought of this quite a bit,” Vonderhaar says on how BulletFarm will stand out within the shooter style.

“I’ll let you know what we’re not doing: we’re not going to compete with Name of Obligation. We’re not going to go after what they do as a result of that’s a shedding battle. What that leaves us is the assets, workforce power, and expertise of AAA to carve out an space that’s underrepresented and now we have a really, very particular imaginative and prescient for a way to try this.

“I’m not ready to provide the world a timeline or a timetable, we’re spinning up on Unreal 5, there’s quite a bit right here.

“However I do let you know this a lot: we’re not ones to take a seat round and debate it ceaselessly. We make sharp, quick, crisp selections and get to work. I feel we’re going to maneuver quite a bit sooner than lots of people have by comparability, nevertheless it’s not going to be tomorrow, we’ve acquired to get spun up.”



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