“We do not assume Hello-Fi Rush 2 goes to make us cash,” Krafton boss says, presumably successful the award for the strangest factor to come back out of a CEO’s mouth in 2024


After the horrible information of Microsoft deciding to shutter of a bunch of studios dropped again in Might, we ended up getting a uncommon little bit of constructive 2024 video games business information, as PUBG writer Krafton swooped in to purchase the studio and the Hello-Fi Rush IP.

Now, talking to Recreation Developer about causes behind the “final minute deal”, Krafton CEO Changhan ‘CH’ Kim has painted an attention-grabbing image, suggesting that it wasn’t about making an attempt to tackle a sequence and studio the writer was definitively positive might make it a pleasant revenue, however quite including extra creativity to its portfolio so it is higher suited to attempt to hit dwelling runs development-wise.

“We wished to take care of their legacy,” Kim mentioned of buying Tango, “Though they didn’t have an enormous success of their video games, we noticed many creatives value pursuing. That is why we wished to work with that group.” “As a result of Hello-Fi Rush followers actually need to see sequels, we negotiated with Tango Gameworks’ mother or father firm to amass that IP as effectively,” he added.

Brazenly saying that a few of Tango’s earlier titles “might not even have damaged even”, and that the deal to purchase it was “not too costly, or too low cost both”, the CEO outlined that “making an attempt to extend our portfolio lineup” was part of the explanation Krafton went to the trouble to purchase the studio.

“We will not purchase Tango Gameworks primarily based on their financials or their numbers, proper? We do not assume Hello-Fi Rush 2 goes to make us cash, to be frank,” Kim mentioned, “But it surely’s a part of our try. We now have to maintain making an attempt within the spirit of challenge-taking. Tango Gameworks [is] inventive. They need to strive one thing new, and we need to do extra of that. [Making] video video games can be a hit and miss business, and that’s threat taking. However having extra venture lineups is definitely a option to mitigate threat, as a result of considered one of them would possibly work out.”

“The IP itself was very contemporary [and featured] new forms of gameplay. I do know it isn’t a recreation loads of studios have been making, and we now have to maintain making an attempt [that approach],” he continued, “Simply recoup the manufacturing prices, please, is what I say. However that in itself is a fairly large problem. Should you strive doing that, you would possibly really land an enormous hit. I do not belief individuals who say ‘oh, that is going to be successful.’ I would like somebody who can strive one thing new.”

Making an attempt to shoot for the celebrities by being inventive and never shackling each recreation to an obligation to earn the writer a revenue, so long as it does not make a loss. It is actually an admirable method in concept, even when all of the bits about Krafton overtly admitting it is simply purchased a factor it is not 100% positive could make it money within the close to future are bizarre issues to come back out of an enormous CEO’s mouth, particularly in 2024.

What do you consider the method Kim’s laid out, and would you be eager to purchase a Hello-Fi Rush sequel? Tell us beneath!



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