Sony, Marvel, Insomniac Video games, and Common Mills have banded collectively to the sport Marvel’s Spider-Man 2 on the Wheaties cereal field.
The cereal field will are available in two types, one that includes Spider-Man and the opposite Miles Morales on the entrance of the field. You possibly can choose up both one when it arrives in grocery shops on October 19.
Launched in 1924 and owned by Common Mills, the cereal has primarily been related to sports activities since 1927. Varied athletes over time have appeared on the field, with baseball participant Lou Gehrig being the primary. There have been occasions over time when the cereal field did not have an athlete on the duvet. Within the Fifties, The Lone Ranger and The Mickey Mouse Membership graced the entrance of the field, primarily as an effort to enchantment to youngsters in addition to adults.
That is mainly what Genral Mills endeavors to do with Marvel’s Spider-Man 2: to enchantment to a youthful technology and grownup prospects who’re both followers of the Marvel character or those that are players – or each.
Whereas it appears unusual to see Spider-Man and Miles Morales hawking Wheaties by showing on the field of the wheat flake cereal primarily related to athletes, there have been stranger online game/meals cross-over promotions and ads over time.
Marvel’s Spider-Man 2 launches October 20, solely on PS5. Take a look at our assessment.