Stunning nobody, Trendy Warfare 3’s marketing campaign was a really rushed improvement – report

In what’s certain to be the least shocking information of the yr, the just-released Trendy Warfare 3 had lower than half the event time most Name of Obligation video games get. That is based on a brand new report, which reveals that Sledgehammer Video games was solely given below 18 months to develop it.

The report comes from Bloomberg, the place Jason Schreier cites sources conversant in the event of the sport. As they initially reported, the sport began out as an enlargement to final yr’s Trendy Warfare 2, however later developed right into a full-on sequel, one thing sources say triggered many on the crew to work “nights and weekends” so as to have the ability to meet the November launch date.

Some at developer Sledgehammer Video games, based on the report, have been initially advised they’re engaged on an enlargement (one thing Activision denies), whereas others understood that to be the case with out Activision telling them instantly.

What’s significantly heartbreaking right here is that Sledgehammer developed the additionally broadly criticised Name of Obligation: Vanguard below comparable circumstances, a state of affairs Activision promised won’t be repeated.

The Trendy Warfare 3 marketing campaign is disjointed and hurried – and it reveals. | Picture credit score: Sledgehammer Video games, Activision.

Figuring out how little time it had, the developer reportedly initially got down to create a small marketing campaign set in Mexico, that might act as form of a spin-off at a a lot smaller scale. Though the report doesn’t say this, it is attainable the marketing campaign would have centred round Alejandro Vargas, and Valeria Garza – two characters launched in final yr’s sport.

Nevertheless, Activision executives reportedly advised the crew to cancel that and reboot the mission as a sequel to Trendy Warfare 2, deliver again Makarov and so forth – simply final summer season. The report additionally confirms earlier rumours that Sledgehammer initially wished to create a sequel to Superior Warfare, its near-future sequence.

If you happen to’re curious in regards to the finish end result, take a look at our overview of the Trendy Warfare 3 marketing campaign on the hyperlink.

Leave a Reply

Your email address will not be published. Required fields are marked *