The mission of the Cornell Lab of Ornithology is “to interpret and preserve the earth’s organic variety via analysis, schooling, and citizen science centered on birds.” For an outline of Cornell Lab’s worldwide affect and contributions to chicken conservation, schooling, and analysis within the final 12 months, see our Annual Report.
The U.S. Fish and Wildlife Service conducts a nationwide leisure survey of U.S. residents 16 years outdated and older each 5 years (since 1955) in regards to the financial affect of fishing, searching, and wildlife-associated recreation. Birdwatching is a considerable a part of wildlife-associated recreation (observing, feeding, and photographing wildlife) and by far attracts the biggest following of wildlife watching. For the financial affect of wildlife watching, see the 2022 USFWS Survey (pp. 29–43). With regard to birdwatching solely, the survey states: “Roughly 96.3 million folks noticed birds across the residence and on journeys in 2022. A big majority, 95 p.c (91.1 million), noticed wild birds across the residence, whereas 44 p.c, 42.6 million, took journeys away from residence to watch wild birds. Individuals averaged 78 days of birding in 2022, with 67 days for around-the-home birders. Away-from-home birders averaged 34 days” (p. 30). As compared, the 2022 survey discovered that there have been 39.9 million anglers and 14.4 million hunters (p. 3). The 91.1 million around-the-home and 42.6 million away-from-home birders characterize a excessive worth for his or her financial affect on leisure tourism and different markets.
Birdwatchers are typically an older demographic and extremely educated, though net guests to Cornell Lab’s All About Birds web site are extra various in age. Our surveys present that our readers and net guests will not be solely chicken lovers; they’re additionally inexperienced advocates, well being acutely aware, techie, and have lively existence. Birders take pleasure in journey (home and worldwide), museums, out of doors actions, gardening, visiting federal/state refuges/parks, pictures, motion pictures, music, studying publications, and eating out.
Digital adverts can be found on our All About Birds web site, and print adverts can be found in our quarterly Residing Fowl journal.
Residing Fowl and All About Birds are glorious promoting sources to achieve the birdwatching market and to interact with a number of the most enthusiastic and influential birders on the planet. When adverts seem in Residing Fowl and at All About Birds, advertisers are branding themselves with a company held in excessive regard by the birdwatching group.
For a media package, contact the promoting supervisor.
Digital promoting
The Cornell Lab of Ornithology gives digital adverts at its All About Birds web site. Within the final 12 months, there have been 61 million web page views and 20 million distinctive guests to the positioning. We provide custom-made packages that embrace placement on a alternative of greater than 655 North American chicken species; articles about birds and birdwatching, chicken ID expertise, feeding birds, bird-friendly houses, FAQs, chicken biology, information and options; live-streaming chicken cams; high-traffic pages (together with the homepage); run-of-site; and geotargeting web site guests by location (metropolis, county, state, province, and nation).
Birding festivals/occasions that publicize at All About Birds can even have their adverts rotated on our free Birding Pageant/Occasion Itemizing web page. If you would like your occasion listed, contact the promoting supervisor.
For a media package, contact the promoting supervisor.
Print promoting
Residing Fowl is the quarterly membership journal of the Cornell Lab of Ornithology. For greater than 50 years, Residing Fowl has bridged the divide between scientist and birder whereas talking with a strong voice for birds, science, and conservation. Lavishly printed on high-end paper sourced from sustainably managed forests and 100% renewable power, Residing Fowl is full of spectacular images and related content material distributed to a excessive and rising variety of engaged members with an excellent higher readership.
Characteristic articles cowl chicken conduct, habitat, identification, geography, analysis, conservation, and pictures/artwork with a mixture of views, tone (scientific, conservation, and mission-oriented), and magnificence (fast-paced, action-oriented, or incisively analytical)—all inside the framework of the Cornell Lab’s excessive requirements and scientific tenor. Every concern has a seasonal accent, taking part in off the significance of seasons and the enjoyment birds.
Columns/departments embrace “Primaries” (temporary, pressing, and attention-grabbing information in chicken science and conservation, “Science” (rising or lately reviewed scientific analysis), “Birding” (insider suggestions, optics critiques, and experiences about birding), “Season Preview” (views about upcoming seasons associated to chicken geography, local weather, conduct, and migration), “Profile” (insights about chicken species or taxonomic households), “Conservation” (bird-focused tales and panorama conservation successes), and “Gallery” (inventive illustrations, images, or different bird-related paintings).
Residing Fowl advert charges, publication dates, due dates, and advert specs are supplied as PDFs on the fitting facet of this web page underneath “Advert Charges and Specs.”
For a media package, contact the promoting supervisor.