Second Probability Beer Firm’s most important motto is “Seize a Pint, Save a Pup.” That’s as a result of this small, impartial craft brewery in San Diego, California, is devoted to serving to rescue canines.
The brewery was co-created in 2015 by CEO Virginia Morrison and her husband, grasp brewer Marty Mendiola. Animal welfare is an enormous factor of the corporate and one thing that the 2 are very keen about.
“Once we talked about opening our personal brewery, we knew giving again could be a big a part of our ethos,” Virginia says.
One % of the gross sales from their beers New Day and Buddy (every that includes canines on the beer can) goes towards Second Probability Canine Rescue and The Animal Pad in San Diego, in addition to Observe Your Coronary heart in Gilbert, Arizona. For the reason that brewery’s beginnings, greater than $257,000 has gone to the canine rescues.
The final word dog-friendly brewery
To say that Second Probability Beer Firm is dog-friendly is an understatement. Virginia and Marty deliver their canine, Citra, to work daily. Two canines the couple fostered, Chinook and Chuck, have discovered their without end properties with brewery staff, they usually come to work daily as nicely. Different dog-owning staff additionally deliver their canine buddies to work, and patrons are inspired to deliver their pups to hitch within the enjoyable.
Serving to rescue canines get adopted
The brewery is instrumental in serving to rescue canines discover their without end properties by internet hosting dozens of occasions. A portion of gross sales from fundraising occasions just like the annual Pupapalooza goes to the animal rescues they assist.
For 2023, the brewery’s purpose is to get 23 canines adopted and donate at the least $2,300 to every of their rescue companions.
“Past that, we are going to open extra dog-welcoming tasting rooms and proceed to boost consciousness of the advantages of adoption,” Virginia says.
Along with canines, Virginia’s different ardour is Variety, Fairness and Inclusion. She based the San Diego Brewer’s Guild’s DEI committee in 2019 and is at the moment the nationwide Brewers Affiliation’s DEI Committee Chairperson.
As Second Probability’s web site says, it’s “a group the place beer brings folks, and their pups, collectively. Greater than only a brewery — we embrace range, worth innovation and provides again with out compromise.”
To be taught extra about Second Probability Beer Firm, go to www.secondchancebeer, or comply with the brewery on Instagram @secondchancebeer and Fb @secondchancebeercompany.